Through their ‘Smarter Cities’ project, American technology company IBM have sought to create innovative solutions to common problems, with the hope of improving the standard of every day living in cities, helping their residents become ‘smarter’. In order to spark the creative process into action, IBM turned to communications and advertising specialists Ogilvyto produce a set of outdoor advertising with a purpose.
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Australia’s first and oldest charity. As relevant as ever, Benevolent Society delivers vital support, infrastructure and services to Australian’s across the nation and continues to pioneer innovation and progressive activity as well as act as a thought leader in a wide range of social and societal development areas. Leading up to their 200th year, Designworks Sydney was asked to transform the business – strengthening it for another 200 years.